Target Audience - 18-35 year olds, living in the United States, living within 20 miles of Pal’s Pups Day Care, college educated professionals, household income estimated above $60,000/year

Interests:

Social media-TikTok, designer breeds, rescue group accounts, day care accounts, famous dog accounts, LinkedIn, Facebook Business account, IG Business account

Shopping- Petco/PetSmart, local pet stores, boutique dog clothing, boutique/higher end luggage, TSA Pre-Check

Activities: outdoors, hiking, parks, dog friendly parks, puppy brunch, brunch, travel, travel bloggers